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Question 1: What Do You Do?
A lot of people who look for ideas start with keyword research and look for what other people are looking for. One of the most important aspects about having a successful business is passion, which comes much easier with stuff you’re already into. Even if you find a niche that will work and will make money for you through keyword research, you’ll find that you’ll quickly lose motivation if it’s something you’re just not that excited about.
So the question is: “What do you do?” What could you spend hours doing because you enjoy it so much? What are some goals you have that you’re working toward each day? What do you do well? Answering these questions will help you determine what you may have the energy for when establishing yourself and your business online. I’m sure there are hundreds of things you do each day that you are totally passionate about or are really good at. It is those things you should write down now, and don’t even think about how you could make money yet.
Question 2: What Would Help Make What You Do Easier?
With your list of “things you do”, look at each item and ask yourself, “What would make doing this thing easier or more convenient?”
Think about this question from all angles. For example, if one of your passions is “making beer”, don’t just think about physical items and gadgets that could make your suds making experience easier or better, but also think about what kind of information you would find useful too.
In addition to what would helps you now, think about what would have helped you when you were first introduced to this topic – as if you were a beginner who knew absolutely nothing about it. Use your experience and knowledge about the subject to figure out something that you really wish was around when you first started.
Question 3: Has it been done?
Take what you learned in question 2, and do a Google Search for anything like it.
If you’ve found something like it… That means there’s probably a market for it and people are spending their money on it. At this point, you should ask yourself this question: What can I do better than these guys? What makes my experience unique? If you can answer these questions, you’ve found a potential idea that can be profitable that you know you’ll have the energy and passion for. Don’t worry about the competition. It’s good for both the consumer and for you, because when you create a product that’s better than what already exists, you’re going to attract more customers and grab a portion of that existing market.
If you’ve found nothing like it…Then you’ll have to ask yourself a couple of further questions: Why hasn’t anyone created this item already? Is it something that everyone else figured out would not be profitable?
Do a little more research to see if it is a good idea that would help just you, or other people too. This can be done through keyword research and just asking people in your potential audience.
Thoughts?
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